Performance Marketing for Crypto Casino, Sportsbook & Sweepstakes Operators

Most operators are bleeding budget without knowing it.

Full-stack affiliate, fraud, CRM & retention partner. We find where your acquisition spend is leaking and stop it — before it becomes a pattern your P&L can't ignore.

$10MBUDGET MANAGED
5xCAC:LTV DELIVERED
18+ yrsREAL-MONEY GAMING
Live Illustration CPA Budget Tank
$0
lost monthly to fake traffic on a $100K/mo spend, at a 15–25% leak rate
The Reality

Four silent leaks show up in almost every crypto-facing operation we audit.

Here's what they actually cost — not just what they're called.

1

Fake affiliate traffic

15–25% of CPA budget

burned undetected. One-time depositors, no repeat FTDs — the classic signature of bot or incentivised traffic.

2

CRM lifecycle gaps

Majority of sends

land in spam. Half-built player stages mean churn goes undetected until win-back is no longer possible.

3

No retention structure

Lost conversions → competitors

on one side, margin bled to bonus abuse on the other, from a missing or miscalibrated welcome offer.

4

Launch chaos

2–3 months of runway

burned before spend even starts — no payments stack, no martech, no phased GTM plan.

What We Do

Five ways we stop the bleeding.

One area or all five — engage where the leak is worst.

01

Affiliate Management

End-to-end setup, tracking, postbacks, SubID architecture. Fraud detection across the pool, ranked and pruned on real performance, not click volume.

02

CRM & Funnel Optimisation

Deliverability fixes so email stops landing in spam. Full lifecycle mapping, signup to win-back, with rewards matched to each stage.

03

Go-To-Market Strategy

Payments setup, martech stack selection, phased channel mix and budget pacing — for launches and new-market entry.

04

Player Acquisition

Google PPC, Meta, and affiliate-driven acquisition across casino, sportsbook, sweepstakes and crypto gaming, run on CAC:LTV, not just CPA.

05

VIP & Retention Schemes

Welcome offer and retention design calibrated against your real competitors, with bonus-abuse controls and cross-sell pathing.

The Method

The SHIELD Framework

Proprietary 6-dimension affiliate fraud scoring, applied inside every Affiliate Management engagement — not off-the-shelf tracking software.

1

Traffic Source Integrity

Where the click actually originated vs. what the affiliate reports.

2

Device & IP Fingerprinting

Repeat devices, IP clusters, and datacentre/proxy signals across the pool.

3

Behavioural Velocity

Speed and pattern of signup-to-deposit vs. genuine player behaviour.

4

Deposit-to-Bonus Ratio

Depositors chasing bonus value only, with no organic play pattern.

5

Geo / KYC Mismatch

Declared geo, payment origin, and KYC signals that don't line up.

6

Post-Conversion Decay

Whether depositors stay active or vanish right after the FTD converts.

Each dimension scores inverted — higher risk caps the recommendation, regardless of headline traffic volume.

Track Record

18+ years of performance marketing, spent almost entirely inside real-money gaming.

$10M

Annual acquisition budget managed — BetKing, multi-market Africa.

5x

CAC:LTV achieved at MaxDuel on $200K/month spend.

£10.5M

GGR growth delivered at Novibet.

Experience Across

Crypto Casino • Sportsbook • Sweepstakes • Social Casino • Prediction Markets

Specialist In

Google PPC & Meta Paid Media • Funnel Optimisation • CRM & Lifecycle • VIP Acquisition

Also built acquisition for GIMO (£5M GGR contribution) and Duelbits, Playbet.io, Bitsler, LuckyBird, Modo.us — and studied direct competitors including Stake, Shuffle and Gamdom.
Engagement

Engage how it fits your operation.

Three ways in — start narrow, expand as trust builds.

Start Narrow

Single Pillar

Pick the one leak costing you most today — affiliate fraud, CRM, retention, or launch. Scoped, time-boxed, low commitment.

Zero to Live

Full Launch Build

All five services, plus payments, martech, and GTM — for operators launching a brand from scratch.

Start Here

The Complimentary Leak Audit

A 48-hour, zero-risk first look — before any commitment, before any backend access.

What's Included

  • Deliverability scan on your primary sending domain
  • Analysis of your top 3 competitors' welcome offers
  • A first-pass read on affiliate traffic quality signals
  • A short written summary — no meeting required

No Risk to You

  • No backend, CRM, or affiliate platform access required
  • No contract or commitment to receive the audit
  • Delivered in 48 hours from kickoff

We reply within one business day. No spam, ever.